Tag Archive: Marketing

FedEx Makes Fun of Social Media Gurus!

Great Fedex commercial making fun of social media gurus, but yet advertising and gaining traction through social media.

Save Customers By Engaging Your Front Line

I recently read a blog post about a coffee shop that had so many customers in line every morning that other people (potential customers) would turn and go somewhere else when they approached the store. The question was being asked, “How many customers did you lose today?” Or to put it in business-ese, “How much revenue and potential growth did you let slip away today?”

QR Codes and the Fitness Industry

It is time to move on from those static picture displays that show you how to operate a fitness machine. You know, the line drawn pictures of the man or woman in three different poses operating the fitness machine that you are about to get on. The ones that are generally on some random uncovered piece of the machine. It is 2012, surely we can do better than that. What about offering the correct way to operate the machine by video?

How to get Your Customers to Create Your Products

Guess what? Your customers want to talk to you. I know it is hard to believe, but they do. Some customers actually want to feel as though they are part of your company’s decision making process.

Why Should A Business Care About Social Media?

Like it or not social media is part of your company’s consumer environment. An upside to this is that it allows easy access for you to gain consumer insight. You can interact …

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