Benioff, CEO of Salesforce.com, is dropping the term social in his delivery message. Social wasn’t flying.
An article and video on USA Today that talks about Apple PassBook and the changing business environment. This coincides nicely with the blog post I wrote last night (Apple, Amazon, & Google Own Your Wallet). How does new technology affect your wallet? Will you even carry a wallet in the future?
I recently read a blog post about a coffee shop that had so many customers in line every morning that other people (potential customers) would turn and go somewhere else when they approached the store. The question was being asked, “How many customers did you lose today?” Or to put it in business-ese, “How much revenue and potential growth did you let slip away today?”
It is time to move on from those static picture displays that show you how to operate a fitness machine. You know, the line drawn pictures of the man or woman in three different poses operating the fitness machine that you are about to get on. The ones that are generally on some random uncovered piece of the machine. It is 2012, surely we can do better than that. What about offering the correct way to operate the machine by video?