Category Archive: Marketing

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Salesforce.com dropping Social

Benioff, CEO of Salesforce.com, is dropping the term social in his delivery message. Social wasn’t flying.

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FedEx Makes Fun of Social Media Gurus!

Great Fedex commercial making fun of social media gurus, but yet advertising and gaining traction through social media.

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Applebee's Overnight Social Media Meltdown: A Photo Essay

Here is another example of the importance of businesses undertanding the use of social media. Applebees is going through an extraordinarily rough time with their social media and the firing of an employee. Their social media platform is not being properly managed and they are feeling the global pain right now. Just think, this could be your company.

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One thing leads to another from restaurant search to Google+

It’s the little things that get you… I usually use my Open Table app to book restaurant reservations, but I heard there was a Zagat app so I went looking for it. It… Read More →

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Predicting Customers’ (Unedited) Behavior – Alex “Sandy” Pentland – Harvard Business Review

Big Data provides objective information about people’s behavior. Not their beliefs or morals. Not what they would like their behavior to be. Not what they tell the world their behavior is, but rather what it really is, unedited.

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Apple PassBook: Making Your Wallet Disappear

An article and video on USA Today that talks about Apple PassBook and the changing business environment. This coincides nicely with the blog post I wrote last night (Apple, Amazon, & Google Own Your Wallet). How does new technology affect your wallet? Will you even carry a wallet in the future?

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Is a Desktop still a Desktop on a Computer?

A while ago I was asked if the word desktop was still relevant for a computer. It is a good question. With all the differing forms of “computer” available: smartphone, tablet, laptop, e-reader, desktop…etc. does the word desktop still apply to a computer desktop or should it be changed to something else?

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Save Customers By Engaging Your Front Line

I recently read a blog post about a coffee shop that had so many customers in line every morning that other people (potential customers) would turn and go somewhere else when they approached the store. The question was being asked, “How many customers did you lose today?” Or to put it in business-ese, “How much revenue and potential growth did you let slip away today?”

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Precor Machine

QR Codes and the Fitness Industry

It is time to move on from those static picture displays that show you how to operate a fitness machine. You know, the line drawn pictures of the man or woman in three different poses operating the fitness machine that you are about to get on. The ones that are generally on some random uncovered piece of the machine. It is 2012, surely we can do better than that. What about offering the correct way to operate the machine by video?

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