Category Archive: Customer Engagement

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Salesforce.com dropping Social

Benioff, CEO of Salesforce.com, is dropping the term social in his delivery message. Social wasn’t flying.

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FedEx Makes Fun of Social Media Gurus!

Great Fedex commercial making fun of social media gurus, but yet advertising and gaining traction through social media.

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Applebee's Overnight Social Media Meltdown: A Photo Essay

Here is another example of the importance of businesses undertanding the use of social media. Applebees is going through an extraordinarily rough time with their social media and the firing of an employee. Their social media platform is not being properly managed and they are feeling the global pain right now. Just think, this could be your company.

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Predicting Customers’ (Unedited) Behavior – Alex “Sandy” Pentland – Harvard Business Review

Big Data provides objective information about people’s behavior. Not their beliefs or morals. Not what they would like their behavior to be. Not what they tell the world their behavior is, but rather what it really is, unedited.

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Starbucks Gives Single-Serve a Shot – Is the US Ready?

Starbucks this week began selling its first-ever single-cup machine, dubbed Verismo, on its website. The machines will be available in stores….

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Burberry to Open Digitally Integrated Store in London

A perfect example of blurring the lines between technology and the old-fashioned brick-and-mortar store. Engaging the customer and enhancing the customer’s experience with technology. How is technology changing business and the retail landscape?

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Apple PassBook: Making Your Wallet Disappear

An article and video on USA Today that talks about Apple PassBook and the changing business environment. This coincides nicely with the blog post I wrote last night (Apple, Amazon, & Google Own Your Wallet). How does new technology affect your wallet? Will you even carry a wallet in the future?

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Apple, Amazon, & Google Own Your Wallet

Commerce is changing. In a few years the method in which you purchase anything is going to change. If you own a business that only accepts cash then you will likely perish. If you own a brick-and-mortar business and do not have a website, you will perish. Money will not be carried in a pocket…

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Is a Desktop still a Desktop on a Computer?

A while ago I was asked if the word desktop was still relevant for a computer. It is a good question. With all the differing forms of “computer” available: smartphone, tablet, laptop, e-reader, desktop…etc. does the word desktop still apply to a computer desktop or should it be changed to something else?

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