Category Archive: Consumer Behavior

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Applebee's Overnight Social Media Meltdown: A Photo Essay

Here is another example of the importance of businesses undertanding the use of social media. Applebees is going through an extraordinarily rough time with their social media and the firing of an employee. Their social media platform is not being properly managed and they are feeling the global pain right now. Just think, this could be your company.

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Predicting Customers’ (Unedited) Behavior – Alex “Sandy” Pentland – Harvard Business Review

Big Data provides objective information about people’s behavior. Not their beliefs or morals. Not what they would like their behavior to be. Not what they tell the world their behavior is, but rather what it really is, unedited.

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Apple, Amazon, & Google Own Your Wallet

Commerce is changing. In a few years the method in which you purchase anything is going to change. If you own a business that only accepts cash then you will likely perish. If you own a brick-and-mortar business and do not have a website, you will perish. Money will not be carried in a pocket…

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How to get Your Customers to Create Your Products

Guess what? Your customers want to talk to you. I know it is hard to believe, but they do. Some customers actually want to feel as though they are part of your company’s decision making process.

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Why Should A Business Care About Social Media?

Like it or not social media is part of your company’s consumer environment. An upside to this is that it allows easy access for you to gain consumer insight. You can interact …

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Re: Is the survey you are completing research or customer relationship management?

A customer satisfaction survey provides a company with the ability to highlight areas of improvement within it’s organization. The collection and analysis of data from a customer satisfaction survey provides the company with the ability to act.

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