Starbucks Gives Single-Serve a Shot – Is the US Ready?
Starbucks this week began selling its first-ever single-cup machine, dubbed Verismo, on its website. The machines will be available in stores such as Williams-Sonoma and Sur La Table the first week of October and in Starbucks stores mid-month, with baristas demonstrating how to use them. The standard Verismo, made by Germany‘s Krueger GmbH & Co. KG, is priced at $199, with a larger version at $399.
- Starbucks rolls out ‘Verismo’ brewer for $199 (seattletimes.com)
- Starbucks introduces new single cup coffee maker (clickorlando.com)
- Starbucks’ new Versimo system gives it a double shot in the single-serve pod market (bottomline.nbcnews.com)